There are many methods you can use to get reviews on Amazon.

 Everyone who runs an e-commerce business wants to get positive Amazon reviews. Reviews not only help the rankings, but they also influence sales. Even if you get great Amazon reviews, you can't stop there. You must use all customer communication to sell on Amazon.

How does one go about communicating with customers? Without buyer feedback, you have no way of knowing if you're dealing with a trustworthy seller. Yes, you're absolutely correct. There are a few different layers of complexity to consider. Sellers on Amazon must follow strict guidelines when it comes to communicating with buyers and using fake reviews.

The difference between the reviews and feedback will be addressed in this article. Once you've implemented these strategies, you can create a buyer-seller communication strategy that is compliant with Amazon regulations.

PART 1

Seller feedback and product reviews serve two different purposes, though people often mistake them for each other. Feedback pertains only to the seller, while reviews concern the product.

Product reviews are typically located on the product detail page, while seller feedbacks are only visible in the product listings. Feedback requires deeper clicks, while search only requires a few clicks.

Feedback and reviews are critical for your business, but you should focus on them based on your company's needs. Third-party resellers, like e-tailers, also value seller feedback because they are selling competitive products. It's always better to get product reviews out of the way first when introducing a new product.

PART 2

A common misunderstanding among sellers is that Amazon no longer allows them to request feedback and product reviews from customers. In recent years, the marketplace has cracked down on incentivized reviews. However, sellers should still try to receive feedback and reviews on every order.

Compliance is easier said than done, unfortunately. We keep up to date with Amazon's policies and guidelines by regularly updating our Communications Policy Changes (opens in a new tab). Follow these general guidelines to stay in compliance with our communications policy.

PART3

Seller-buyer messaging or requesting a review are the two options when it comes to asking for Amazon feedback and product reviews. Amazon's Early Reviewer Program is open to new sellers as well. this page opens in a new tab You can choose whether to use the prefixes or suffixes, but you must use one or the other.

Buyer-Seller Messaging is broader, but it also comes with greater risk. It is advisable to make only minimal modifications to the Amazon template. Otherwise, you may violate Amazon's communications guidelines.

In contrast, Request a Review simply states that you would like an independent third party to evaluate your listing. This is inherently Amazon compliant, so you cannot risk anything by sending this request.

There is no overstating the importance of seller feedback and product reviews. With very few exceptions, little matters more than positive ratings. As long as you communicate to your customers, you can use a number of hands-on strategies, such as product inserts and the Early Reviewer Program, but nothing will help you win back customers faster than quality customer communications.

When it comes to meeting your customer communication objectives, how do you determine which methodology and which tool is most suitable for you?

Buyer-Seller Messaging is ideal for individuals who want to strengthen their brand identity, connect with their customers, and deliver proactive customer support.

Request a Review: Request a Review is ideal if you're only seeking seller feedback and product reviews, and you do not want any personalization (or you are restricted from Buyer-Seller Messaging).

To ensure excellent communication, leverage automation to build responsive email campaigns and apply other useful features, like event triggers, A/B testing, and notifications. Amazon Seller Central Buyer-Seller Messaging does not have any of those features, but Seller Labs Pro has all of them and more. In addition, you'll find the Request a Buy Google Reviews tool.